No redirect required

Your link is now an endpoint.

On Premium, a short link can answer with the JSON, HTML or XML you write. Browsers get the redirect; a query-parameter rule you set up (say ?format=json) serves your data.

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myshop.com/launch
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GET rii.link/launch → 302 → myshop.com/launch
What people build

A link that does the backend's job.

On Premium, a URL can answer with structured data you write — and a surprising amount of infrastructure becomes optional.

"theme": "dark", "min_version": "2.4.0"

App configs

Ship remote configuration from a stable URL — no backend deploy, no app release.

"new_checkout": true

Feature flags

Flip features on and off without redeploying anything.

"ios": "myshop://launch"

Deep links

One URL that resolves to the right screen on every platform.

$ curl "rii.link/launch?format=json"

Lightweight APIs

A link that answers like an endpoint — JSON in one request, no server to run.

Developer API

Drop link superpowers into your stack.

A fast, predictable REST API with a live event stream. Create, route, brand and measure links from anywhere in your software — in a few lines.

POST/v1/linksCreate a link
GET/v1/links/:idFetch a link
PATCH/v1/links/:idUpdate routing
POST/v1/qrGenerate a QR
GET/v1/links/:id/statsClick & geo data
DEL/v1/links/:idRemove a link
Plain HTTPS · any language · OpenAPICreate an API key→
// Create a smart link (routing rules need Premium)
const res = await fetch("https://api.rii.link/v1/links", {
  method: "POST",
  headers: { Authorization: "Bearer rii_live_…",
             "Content-Type": "application/json" },
  body: JSON.stringify({
    url: "https://myshop.com",
    slug: "summer-sale",
    routing: [{ if: { device: "ios" },
                to: "https://apps.apple.com/app/id123" }],
  }),
});
// → 201 Created · rii.link/summer-sale
rii for AI & agentsExplore the API

Ready to build smarter connections?

Branded links, visual routing and LLM-ready responses — start free, no credit card needed.

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