Make every link a smart decision.
One short link, many destinations. On Premium, route each visitor by device, country, language or time window — with fallback chains and a required default, so no one hits a dead end.
One link, the right destination for every visitor.
Drag conditions onto a canvas to route by device, geo or time — each visitor gets the response that fits: a redirect to the App Store, a localized page, or custom content inline. Routing rules come with Premium, and every visit resolves as it arrives.
Detected iOS, so the visitor skips the website and lands directly on your App Store listing.
Watch a click find its way.
One Android visitor from Berlin, 23:12 on a Tuesday, taps your link. Four rules look at the request — this is the story of every click, in slow motion.
First stop: the device rule.
iPhones head straight to the App Store. Our visitor is on Android, so this rule waves them through to the next check — no dead end, just the next rule in line.
Next: where in the world?
Geo rules serve localized pages and keep campaigns compliant. This one only fires for visitors in France — our Berliner is passed down the chain.
Then: is the promo live?
Time windows flip destinations on schedule — weekend deals, office hours, late-night offers. It's 23:12 on a Tuesday. Pass.
The required default catches everyone.
No rule matched — and nothing broke. Every rii.link ships with a required default, so no combination of device, place or time ever hits a dead end.
Five ways to pick a destination.
On Premium, stack rules in any order — the first match wins, and the required default catches everything else. Combine them for routes as specific as you need.
Device
iOS, Android, tablet or desktop — send each visitor to their native home: App Store, Play Store, or the web.
Geography
Country-level routing for localized landing pages, regional stores and compliance boundaries.
Language
Match the browser's Accept-Language and greet every visitor in their own words.
Time window
Weekend promo, office hours, late-night offers — weekly time windows flip destinations on schedule, no redeploys.
A/B split
Split traffic 50/50 — or 90/10 — across destinations by weight, compare results, and shift traffic to the winner.
One link on the poster. Three right answers.
Print one QR code. iPhones land in the App Store, Androids in Google Play, laptops on your site — the same link, resolved for each visitor as they scan.
One routing layer, three superpowers.
Track & route every campaign
Branded links and dynamic QR for every channel, with UTM and referrer breakdowns to see what worked.
- ✓One link per campaign, routed by device, geo & language
- ✓Campaign-tag & referrer breakdowns for every click
- ✓Editable QR on print — never reprint a flyer again
- ✓QR scans and link clicks split in one dashboard
Ready to build smarter connections?
Branded links, visual routing and LLM-ready responses — start free, no credit card needed.