The Redirect.
Ideas between click and destination.
Analytics
All articlesAnalytics
Security scanners are clicking your email links first
Microsoft Safe Links, Gmail and corporate gateways fetch email links before readers do. ESPs filter that out of their reports, but your short links, routing rules and A/B splits still see every request. A playbook for classifying them.
Analytics
Safari 27 strips more click IDs
Safari 27 adds twclid, si and xmt to the click IDs it removes in Private Browsing, Mail and Messages. A practical guide to what survives, how short links fit in, and a test you can run on your own redirects.
Analytics
UTM hygiene
Nothing ruins analytics faster than Facebook, facebook and FB living as three different sources. A small convention, kept in one place behind a short link, keeps reports clean.
