The Redirect.
Ideas between click and destination.
QR codes
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Your QR codes now have to pass the "check the URL" test
Quishing hit record levels in 2026, and consumer advice now says: read the address before you open a scanned code. Many brand codes show a generator's or shortener's domain instead of their own. Here is the print and governance playbook for codes that pass.
QR codes
Your product QR code is a redirect now
A GS1 Digital Link QR code is a URL on a domain, and the resolver behind it is a smart-link router with a published standard. We read release 1.2.1 as redirect engineers and map it to what you must decide before packaging artwork is signed off.
QR codes
QR codes that don't suck
A QR code is just a short link you cannot edit after printing — unless the destination is dynamic. How to design codes people actually scan, and keep control after the ink dries.
